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ALS Society of Canada’s PSA Wins 2009 Applied Arts Design & Advertising Award
TORONTO, June 25, 2009- The ALS Society of Canada's television public service announcement, "Head and Shoulders", has won the 2009 Applied Arts Design & Advertising Award for best single television commercial over 30 seconds.
Created pro bono by Toronto ad agency, LOWE ROCHE, the emotional public service announcement features a man progressing through the stages of ALS. The PSA has aired across the country in both French and English and has been viewed more than 40,000 times on YouTube.
"The 'Head and Shoulders' PSA has been tremendously successful in raising awareness for ALS. It so accurately shows the devastating effects of this relatively unknown disease." says David Cameron, president and CEO of ALS Society of Canada.
The public service announcement will appear in the prestigious November Design & Advertising Awards Annual publication. It will also be displayed at the Award's Winner Exhibit and featured on the Design & Advertising Awards Winners online gallery, which attracts more than 200,000 visitors annually. The awards given by Applied Arts, a Canadian visual communications magazine, recognize exceptional design and advertising each year.
View the Head and Shoulders public service announcement at http://www.als.ca/